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What this blog is about…
You have invested an enormous amount of time and energy in the writing and publishing of your book. Now you get to sit back and watch it sell, right? Unfortunately, no; promoting your book is a whole...
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Define Your Book Marketing Goals
Before you can begin marketing your book, you need to determine your goals. Many authors want to profit from their book, but this may not be the primary goal for every self-publishing author. Your...
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Self-Publishing Authors Must Always Be Prepared for Book Marketing
As a self-publishing author, there are a number of materials you will want to have on hand at all times in order to promote your book whenever you have the opportunity. Make sure you have everything...
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Overview of Your Online Presence
No matter what your goals are, as an author your online presence is important and should be thoroughly reviewed and perfected. Your personal website or blog, your profile on Amazon and any other...
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Overview of Your Amazon Presence
In my last post I talked about the importance of your online presence as a self-publishing author, including your website, blog and social networking profiles. If your book is listed on Amazon.com,...
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Pay Attention! – Use Google Alerts to Promote Your Book
There are a number of ways you can use Google Alerts in your book promotion efforts. One way is to use them to be alerted any time your name or the title of your book is mentioned on the Web. Then you...
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Using Amazon Tags to Promote Your Book
A Tag on Amazon is a keyword or category label that customers can add. Tags can help customers find similar items on Amazon. For example, adding Tags to the listing for your book on Amazon can help...
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A Few Things More Important Than Marketing Your Book
No matter what you do to promote your book, the most important factor is the book itself. Great writing and well-planned marketing go hand-in-hand. If your book is full of grammatical errors or has a...
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The Importance of Book Reviews for Self-Publishing Authors
Every Friday I write a post on the Self Publishing Advisor blog. Today’s post may be applicable to those of you who are looking for ways to get reviews for your book, so I wanted to share it with you....
View Article5 Ways to Promote Your Book by Giving Away the First Chapter
I love Amazon! I frequently search for books on Amazon. I pay attention to what Amazon recommends for me. I have a Kindle and often check Amazon’s list of “Top 100 Free” Kindle Ebooks. As a reader,...
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5 Simple Steps for Creating a Custom Style Guide
If you’re marketing anything — a book, a product, a business, whatever — you’re likely creating marketing materials all the time. You’re creating images for your blog or social media, email content,...
View ArticleHow to Market Your Business Website [Guest Post]
How To Market Your Business WebsiteBy Jon Allo When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible. It doesn’t...
View ArticleHow to Become a Pro at Live Video
COVID-19 has forced most of us to get over our fear of (or reluctance around) being on video. I have been fortunate to be able to work from home for almost 14 years now. When I first started working...
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How to Launch a Course (and Generate Passive Income)
Prelude If you’re new to my blog, it might be helpful to know a few things about me before reading this post. I am a full time Director of Marketing for Summit CPA Group, the leading Virtual CFO firm...
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How to Take Your Own Headshot
As a Marketing Director, I often need headshots from people. And this can be a huge struggle! Believe it or not, you don’t need to find a professional photographer or schedule a session. I put...
View ArticleHow to Promote a Book on TikTok: Tips 1-5
I’ve been doing a lot of exploring on TikTok recently. I’ve discovered a number of authors and have started connecting with other readers. TikTok is becoming a really fun and unique place to promote...
View ArticleHow to Promote a Book on TikTok: Tips 6-10
TikTok is becoming a really fun and unique place to promote books and connect with readers. After I wrote a post a couple of weeks ago on 19 Ways to Promote Your Book on TikTok, I thought I would...
View ArticleHow to Promote a Book on TikTok: Tips 11-15
TikTok is becoming a really fun and unique place to promote books and connect with readers. After I wrote a post a couple of weeks ago on 19 Ways to Promote Your Book on TikTok, I thought I would...
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How to Promote a Book on TikTok: Tips 16-19
TikTok is becoming a really fun and unique place to promote books and connect with readers. After I wrote a post a couple of weeks ago on 19 Ways to Promote Your Book on TikTok, I thought I would...
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5 Fun Things to Include When Sending Your Book to a Reviewer
As a book reviewer, I receive a lot of book packages from authors for review. Recently I received a package from an author that really stood out to me, so I made this TikTok video showing five ideas...
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